Basics of Off-Page SEO
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What is Off-Page SEO? Off-Page SEO refers to all the activities you do outside your website to improve its visibility, authority, and rankings on search engines. While On-Page SEO focuses on optimizing your own site (content, keywords, speed, etc.), Off-Page SEO is about building your site’s reputation across the internet. 🔹 Key Basics of Off-Page SEO Backlink Building Getting links from other reputable websites pointing to yours. Quality matters more than quantity. Examples: guest posting, broken link building, resource links. Social Media Engagement Promoting your content on platforms like Facebook, LinkedIn, Twitter, Instagram, etc. Increases reach, traffic, and potential shares/backlinks. Brand Mentions Even without a direct link, when people mention your brand online, search engines see it as a trust signal. Example: Someone writes about your business in a blog or news article. Influencer Outreach Collaborating with influencers or ...